Why keywords matter
The internet is a marketplace. Whether or not you sell items, your site is competing with every other website for search engine attention.
Adding keywords to your site helps search engines match your site to specific search terms. And using those keywords strategically helps search engines see your site as relevant to the people looking for those search terms.
Types of keywords
Keywords fall into two categories:
Head - Shorter keywords with a larger search volume, such as photographer, shoes, and ceramics. These target a wide audience, and are usually more difficult to rank for.
Long-tail - These are more descriptive, multi-word search terms, like engagement photography NYC, red women's shoes, and glazed ceramic vases. These target more specific search queries, and may be easier to rank for.
Here are some things to consider:
Target audience - Think about the type of person you want to attract to your site. What do they want? What problems do they have? It might help to ask other people, like friends or coworkers, what they would enter in search engines if looking for your content or services.
Your product - List each of your products or services, and add multiple words that describe it. Even if you don't sell items, your product is whatever someone receives by visiting your site, like information about parrots.
Your brand - List words that describe what your site and brand is about, like your company name, your industry, and your specialities.
Competitors - Take a look at your competitors' websites. What words do they use? What words do they avoid? What words do you search for when looking for their sites?
Synonyms - Think of different ways of saying any of the keywords on your list. For example,4th of July, Fourth of July, July 4th, July 4, and July Fourth are all different keywords.
Related words - Type the words you've come up with in Google, and see what related searches it suggests. Add these to the list if they relate to your site.
These are some ideas I came up for this site while reading through some articles and brainstorming a little:
Sea2Sky Productions, Sea to Sky Productions, See to Sky, Digital Video Production Company, Creative Video Marketing Agency, Video, Cinematography, Filmmaking, Movies, Youtube, Content Creator, Story Telling, Production, Photography, Photos, Pictures, BTS, Behind The Scenes, Portrait, Landscape, Time Lapse, Design, Digital Design, Graphic Design, Motion Design, Print and Web Design, Strategy, Communication,
SO I ASK YOU….
What would you enter in search engines if looking for me?